This store requires javascript to be enabled for some features to work correctly.
Khooa was born from the idea that fashion can be a tool for self-empowerment, not conformity. We believe that every person has an authentic beauty to discover and express, and that image consulting can be a concrete guide to feeling more confident, aware, and free to be oneself.
We're Antonella and Benedetta , and we met in 2020 during our Master's program in Fashion – Experience and Design Management at SDA Bocconi. We immediately connected: a shared vision of fashion as a personal language and a shared desire to transform it into something more personal, accessible, and distinctive.
For Benedetta, image consulting was a journey of self-reconciliation. As a young woman, she had a complex relationship with her body. Discovering how colors, proportions, and style could help her feel more in harmony with her body was the turning point that changed her approach to fashion. From there, a deep desire to share this vision with others who might be experiencing the same thing was born.
Antonella has always felt the urge to create a project she felt was her own. Her motivation stems from the idea of making a positive impact, helping people see themselves differently, with greater awareness. At Khooa, she found the space to turn this vision into reality.
After the Master, we worked in companies such as Louis Vuitton and Naj Oleari , where we gained concrete skills in the world of fashion and beauty.
Over time we have continued to train consistently, taking specialization courses with Elle Magazine , Sapienza University of Rome and the Accademia del Galateo .
We continue to learn every day because we believe image consulting is a constantly evolving field. For us, being professional means constantly updating, deepening, and improving. We want to offer a competent service, grounded in solid and timely knowledge, that respects and values the person we work with.
Over the years, our journey has expanded, evolving alongside our vision of image consulting. We wrote "Armocromia per te," published by Fabbri Editore. We launched our app and established Khooa as an innovative startup, aiming to digitize and modernize image consulting. We collaborate with SDA Bocconi , where we teach classes on image consulting and female entrepreneurship, providing students with a concrete perspective on how to innovate a rapidly changing sector.
At the same time, we continue to work with individuals and companies, offering personalized consultations that combine expertise, listening skills, and a deeply human approach.
